We’d like you to redesign the look and delivery of our donor marketing materials.

The Idea: Asante Foundation asked me to redesign their donor investment opportunity materials. They needed a form factor that allowed each package to be customized to the interests of a prospect, but would also benefit from the cost savings of printing in quantity.

 

To solve the customization problem, as well as to allow for sub-branding of the initiatives, each of the eight initiatives was given its own double-sided 6″x9″ program overview printed on 16pt dull coated stock.  The sub-branding consists of a single highlight color (sometimes two) unique to each initiative.

A single cover page intended to be included with all prospective donor packages lists all investment opportunities.  The entire package is enclosed in a  single-pocket presentation folder.

Keeping the investment opportunity card separate allows them to be printed as-needed and to benefit from quantity ordering. A single initiative details can be updated without the need of having to reprint unchanged details of the other projects.  Adding or removing an initiative from the overall campaign is similarly low-impact.

Update:

The DNA from the initiative branding naturally flowed into print materials I’ve since developed to support the needs of those specific programs.  Here, the Hospitality Houses initiative card very cleanly informs the Donation Ask piece given to guests of the Hospitality Houses.