We want to give customers a good experience using our after-hours pickup and drop off.

The Idea: To help manage the negative traffic-based perceptions of the new shop location, we rolled out a sophisticated after-hours dropoff and pickup program. Deliverables included the production of two instructional videos embedded on the after hours overview page, a mobile-friendly pickup request form, and signage and a no-nonsense envelope for the key drop process.

Mobile-friendly after hours request and after hours instructions pages

Signage and key drop envelope